The Fox Theatre’s Little Secret

It’s been billed as “America’s favorite moment” and “the pause that refreshes,” but did you know it’s also part of one of Georgia’s most beloved buildings?

Perhaps nothing is more synonymous with Atlanta history than Coca-Cola. It only seems appropriate then that Coca-Cola has a permanent place at one of the city’s premiere landmarks: The Fox Theatre. What makes this arrangement so unique is that Coca-Cola isn’t present as part of a multi-thousand dollar promotional beverage deal but as a piece of the building’s famous Moorish and Egyptian influenced artwork.

You probably have heard the rumors over the years about the hidden Coke bottle at The Fabulous Fox, and so had restoration experts. Similar to finding a needle in a haystack, locating the hidden gem seemed impossible. But, in 2010, employees climbed into the attic of the theatre to check each of the 11-watt bulbs and the 96 three-inch crystals that are nestled in the vaulted ultramarine blue ceiling.

The Fox Theatre ceiling.

The Fox Theatre ceiling.

And there it was, at House Left, a single green crystal made from a bottle of Coca-Cola. Though archivists from the Coca-Cola Company were unable to determine exactly what time period the glass was from, they were able to confirm its authenticity.

Next time you visit The Fox to see a

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show, arrive a bit earlier than usual and take a moment to glance up at the twinkling lights. Watch the projected clouds turn the ceiling into night sky. Can you spot the Coca-Cola crystal?

Photo by Yoonhwa Jang and Emily Fisher.

The Coca-Cola crystal. Photo by Yoonhwa Jang and Emily Fisher.

Fun Fact: According to Fox history, in 1929 when the ceiling of the theatre was painted, job foreman Charlie Jones would make a pre-dawn visit to the Atlanta Dairy on 10th Street every day. There, Jones bought buttermilk that he hauled over to the Fox, where it was used as a binder for the ultramarine pigment used in the paint.

Extra Bit: Want to spot the Coca-Cola crystal but don’t have tickets to a show? As part of Atlanta’s decennial celebration, The Fox Theatre is offering FREE tours throughout the month of March! Click here for all the information. Reservations are required.

 

Eileen Falkenberg-Hull

Eileen Falkenberg-Hull is a digital marketing professional based

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